Success does not happen with a first, immediate thought. At least not for me. Several years have to pass until various events clarify our thoughts. Life itself answers some questions, and raises even more new ones.

Why do I do all this?

I do this because it is important to me. Because it happens naturally. I wake up in the morning, and I don’t have to force myself to get up, because I’m going somewhere I want to go. There is no need to artificially motivate myself— my job is my hobby.

This blog is my story of experiments with business, life, and myself. I am not a business expert, nor startup guru, but I really like this way of life. This is my passion. And I believe that after years pass, it is possible to master these skills. By then, however, it may already be too late to talk about all the adventures that happen along the way— with success may come forgetfulness for the ups and downs that lead to accomplishment. Too many important details and mistakes will be forgotten then, and that’s why I decided to start writing from the start. This story is alive, and I believe it is valuable.

In 2007, I founded a small software company, Idiles Systems, which provided software development services to several companies from Europe and the USA. I began this company because I dreamed of a smooth, agile development process, and wanted to organize my company’s work around using the best, cutting-edge practices. (I really only managed to make a lot of experiments.) However, I also did it because I wanted to prove to myself that I could run a company.

Freedom is a difficult thing to cope with. It may not be easy to take control of things that start to happen when you are free to choose. Freedom reveals all our shortcomings. Often, it distracts and hurts. And when you live sincerely, even more limitations roll out. But freedom is also a very good teacher.

After a few years, I realized that I wanted more than I could get from a software development business. I realized that Idiles was not on its true path, and that the company was not living to its full potential. Nor was I living life to its fullest. I wanted to create something that thousands of people could benefit from. I wanted to write stories. I wanted to perform music. I wanted to develop great products. And then I realized that I wanted to change the way people work with their dreams and how they implement them, and that I wanted to do all I could to help great ideas turn into viable startups that could last. Why? Because we need more truth in this world. We need to realize ourselves. We need to live to our fullest.

This year I made a decision to change, and separate myself from the software development business, by starting work on a new startup. Experience gained during those three software development years might help me do what is truly important to me.

(This post was originally written for my old blog last summer)